Use Lighting to Make Your Retail Products Shine

product display

Considering we’re currently in the heart of the holiday shopping season, you’re likely searching for all the best strategies to help your products stand out and catch the eyes of potential customers. While you’re shuffling through your Rolodex of marketing strategies, don’t forget about the power of well-placed lighting. You can use it to give jewelry an extra sparkle, to accentuate your finest products, and to generally increase the aesthetic appeal of your store.

LED Lighting Boosts Sales

While any type of lighting is useful, store owners are particularly seeing measurable benefits from using LED lights. These types of lights are bright, small, and illuminate targeted areas — all traits you need in lights intended for retail spaces. In fact, a study released by the Building Research Organization (BRE) found that use of LED lamps would likely have a direct influence on an increase in sales.

Ways Lighting Can Help Sell Your Products

Having a well-lit store where customers feel comfortable and can adequately see your products is of first and foremost importance when planning your business’ lighting strategy. The key to creating an inviting space is to avoid having overly dim or bright lights, and to stay away from “harsh” lighting (such as fluorescents), which some people find bothersome or headache inducing.

After you’ve created an overall ambiance, you can use other types of lighting to promote your brand and products. For instance, consider using lighting displays, such as light boxes to accentuate your top products or items you have on special. These items will instantly gain preferred visibility since customers are naturally drawn to such striking displays.

led spotlight

Another idea is to use accent or spot lights in the darker corners of your store, which will brighten up those dim areas where customers tend not to wander and ensure all your products are seen. You can even use lights to create a kind of path through your store and to encourage guests to explore farther inside.

Things like light panels and walls of LED lights are great when you want to make a big statement or call attention to large scale displays or merchandise. And, of course, don’t forget to add lights to your signs to better promote your brand and enhance name recognition.

Overall, well-placed lights can give your store a sense of style and draw attention to the most important things and areas.

Save Energy Too!

As if an increase in sales wasn’t enough of a motivator, LED lights are extremely efficient and offer huge energy savings as compared to other lamps. Lighting is responsible for around 43% of an average store’s electricity use, which means, depending on how many lights your business is already using, replacing older types of bulbs with LEDs can shave hundreds of dollars or more off your monthly energy bill. This savings comes not only from the lower energy demands of LEDs, but because they emit virtually no heat, you’ll likely see a reduction in your air conditioning costs as well. Furthermore, there are several government rebate and incentive programs for businesses that make the switch to “green” products, like LEDs feasible.

Conclusion

Even at this time of year when it seems like lights are everywhere, effective lighting is still one of the best and easiest ways to boost retail sales. In truth, during the holidays it’s even more important to use strategic lighting in your store, since it takes extra effort to compete with the added glitz and décor of the store next door. Still, the additional lights will work for you throughout the year, as they’ll continue to illuminate your most important products and pique customer interest.

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2 Responses to “Use Lighting to Make Your Retail Products Shine”

  1. PawanMay 4, 2020 at 10:37 pm #

    When used for accent lighting, LED lights have proven to drive more sales.

  2. John HardenMay 14, 2022 at 1:09 am #

    Very insightful info here, thank you

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